I lead international creative and communications projects at Fluyt Design, shaping strategy, concepts, campaigns, digital content, and learning experiences from the first brief through final delivery.
I've directed work for Kraft Heinz, the World Bank, FIFARMA, BILL, Reckitt, and LVCT Health. My projects have included brand systems, rebrands, internal campaigns, websites, animated videos, microsites, annual reports, and multilingual learning programs.
For FIFARMA, I drove more than 50% growth on LinkedIn and Instagram while delivering four microsites, regional campaigns, and a five-module academy serving more than 1,000 learners. At Nueva Botella, I helped drive a 289% increase in brand engagement through a loyalty campaign that generated 2,000+ registrations and 95,855 interactions.
I've led multidisciplinary teams of up to six people and overseen 500+ assets, 20+ videos, and 50+ learning modules. I bring advanced English and daily experience collaborating with global clients.
