Open to opportunities

Ramon Calibara

@ramon

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Executive Creative Director with 25+ years leading creative strategy, campaigns, and teams across APAC.

Philippines

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What I'm looking for

I seek senior creative leadership roles where I can drive integrated campaigns, mentor teams, combine digital and traditional execution, and deliver measurable brand growth.

I am an Executive Creative Director with over 25 years' experience leading creative strategy, campaign development, and multidisciplinary teams across agencies and client-side roles in the APAC region. I have led creative direction and hands-on execution for major brands including Pepsi, Unilever, P&G, Mondelez, Honda, Diageo, and regional leaders, delivering integrated traditional and digital campaigns from ideation through production.

My strengths include creative strategic planning, mentoring creative talent, and supervising full creative processes and production across visual, copy, video and sound. I combine broad agency experience with digital software literacy and a persistent belief that creativity must sell, and I bring practical skills in Adobe CC, video and sound editing, graphic design, generative AI, and client presentations.

Experience

Work history, roles, and key accomplishments

Current

Executive Creative Director

Current

Tag Worldwide

Jan 2021 - Present (5 years)

Led creative strategy and direction for global brands including Facebook Meta, Grab, Diageo, DairyFarm, and P&G, overseeing campaigns from ideation through multi-channel execution and mentoring creative teams.

Creative Direction Campaign Development Creative Strategy Adobe CC Video Editing Production Coordination Mentoring Digital Content

Creative Consultant

LeadFlow Digital

Jan 2024 - Jan 2025 (1 year)

Provided creative direction and branding for I am Abi Fine Art Photography, delivering visual assets and digital content strategy.

Creative Direction Branding Adobe CC Photography Visual Design Digital Content Production Coordination

Creative Director

Markus Creative Digital

Jan 2022 - Jan 2023 (1 year)

Led digital creative projects for clients including Tetrapak, Western Sydney University and Masan Food, overseeing digital imaging, video and campaign execution.

Creative Adobe CC Video Editing Generative AI Campaign Execution Visual Design

Creative Director

Masan Group

Jan 2018 - Jan 2021 (3 years)

Directed brand creative for Masan products including White Lion Beer, Meat Deli, VinEco and Vinmart, delivering integrated campaigns and supervising production across traditional and digital channels.

Brand Strategy Campaign Development Adobe CC Graphic Design Team Leadership Digital Content

Creative Director

Geometry Global

Jan 2016 - Jan 2017 (1 year)

Led creative development for clients such as P&G, Mondelez and Total, driving concepting, execution and cross-channel delivery of brand campaigns.

Creative Development Campaign Strategy Art Direction Copywriting Production Coordination Adobe CC

Creative Director

Chuo Senko

Jan 2008 - Jan 2016 (8 years)

Oversaw creative strategy and execution for clients including Ajinomoto, Rohto and Honda, managing end-to-end campaign development and creative teams over multiple markets.

Creative Strategy Campaign Management Adobe CC Client Management Team Leadership Digital Content

Creative Lead

StormEye

Jan 2003 - Jan 2008 (5 years)

Led creative development and executions for brands such as Abbott, X-Men and Masan, directing campaigns and supervising digital and traditional outputs.

Campaign Development Art Direction Adobe CC Visual Design Copywriting Production Coordination Digital Content Creative Workshops

Senior Art Director

Lowe Vietnam

Jan 1996 - Jan 2003 (7 years)

Delivered creative work for major clients including Unilever, Johnson & Johnson and Dulux, driving concepting, visual execution and client presentations.

Art Direction Creative Concept Presentation Adobe CC Campaign Execution Visual Design Team Collaboration