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Lara Kühne

@larakhne

Brand marketer at Tchibo GmbH who supported integrated campaigns and optimised paid social across 24 markets.

At Tchibo GmbH, I supported integrated brand campaigns across digital and offline touchpoints, managed independent brand-related projects, and tracked consumer and market trends for campaign ideas.

At Universal Robots, I managed and optimised paid social campaigns across 24 international markets. Through campaign optimisation and A/B testing, I reduced Cost per Lead by 41% and increased middle-funnel conversion rates by 87%.

At sh:z das medienhaus, I managed cross-media campaigns for regional and national clients, coordinated teams across functions, and prepared performance reports. I also supervised apprentices and supported onboarding and daily task coordination.

Experience

Work history, roles, and key accomplishments

Brand Management Intern

Tchibo GmbH

Mar 2026 - Aug 2026 (5 months)

Supported the development and execution of integrated brand campaigns across multiple customer touchpoints. Collaborated with cross-functional teams and managed independent brand-related projects from planning through implementation.

Brand Management Integrated Campaigns Cross Functional Collaboration Project Management Consumer Insights Campaign Analytics

Working Student, Global Digital Marketing

Universal Robots

Oct 2024 - Feb 2026 (1 year 4 months)

Managed and optimised paid social campaigns across 24 international markets, reducing Cost per Lead by 41% and increasing middle-funnel conversion rates by 87%. Presented KPI analyses and managed the LinkedIn Ambassador Hub, increasing engaged users by 16.8% and comments by 39%.

Paid Social Meta Ads Manager A B Testing Campaign Analytics KPI Analysis LinkedIn Employee Advocacy Content Creation Translation

Junior Project Manager

sh:z das medienhaus

Nov 2022 - Aug 2024 (1 year 9 months)

Managed cross-media marketing campaigns end-to-end for regional and national clients. Coordinated stakeholders across sales, editorial, design, digital marketing and production, and developed media plans, campaign schedules, and project documentation.

Project Management Campaign Management Stakeholder Management Media Planning KPI Analysis Client Reporting Supervision

Working Student Project Management

sh:z das medienhaus

Mar 2022 - Oct 2022 (7 months)

Supported campaign management, KPI analysis, and development of a Social Media Playbook.

Campaign Management KPI Analysis Social Media

Working Student Online Marketing

sh:z das medienhaus

Dec 2021 - Feb 2022 (2 months)

Handled Meta Ads, sales materials, and organic social media activities.

Meta Ads Social Media Sales Collateral

Online Marketing Intern

Unicorn Factory

Apr 2021 - Jul 2021 (3 months)

Supported SEO, WordPress management, content creation, and market research.

SEO WordPress Content Creation Market Research

Voluntary Ecological Year

BOS Deutschland

Sep 2017 - Aug 2018 (11 months)

Created PR content, managed donor communication, and coordinated events.

PR Donor Communications Event Coordination

Education

Degrees, certifications, and relevant coursework

University of Southern Denmark

Master of Science, Brand Management & Marketing Communication

2024 - 2026

MSc in Economics & Business Administration with a specialization in Brand Management & Marketing Communication. Master's thesis on how authenticity is branded and experienced in Indian yoga retreats within the experience economy.