Open to opportunities

Nicole Karrs

@nicolekarrs

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Marketing and social media manager with expertise in arts, higher ed, and restaurant campaigns.

United States

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What I'm looking for

I seek a collaborative, mission-driven role managing social and digital campaigns where I can create multimedia content, mentor junior staff, and deliver measurable audience growth.

I am a marketing and social media manager focused on arts, higher education, and hospitality clients, combining creative content production with data-driven promotion. I hold advanced degrees in vocal performance and music, which inform my strong communicator identity and project leadership.

I design and run paid and organic social campaigns across TikTok, Instagram, Facebook, and YouTube, create reels and graphics, and use analytics to measure impact and optimize growth. I have led campaigns for universities, cultural organizations, PR firms, and restaurants, and I regularly coordinate photoshoots and client communications.

I have supervised and trained undergraduate marketing interns, advised student groups on event programming, and supported recruitment and outreach efforts. I also write press releases, pitch media, and manage publicity through tools like MuckRack and traditional outlets.

I bring technical comfort with Canva Pro, Google Analytics, Mailchimp, content management systems, and basic web maintenance, and I value collaborative, mission-driven workplaces where creativity, measurable results, and stakeholder communication are prioritized.

Experience

Work history, roles, and key accomplishments

Current

Account & Social Media Manager

Current

The Forking Group

Jul 2024 - Present (1 year 4 months)

Implement paid and organic social campaigns for restaurant clients across TikTok, Instagram, and Facebook, using analytics to track performance and coordinating influencers, photoshoots, and client communications to drive growth.

Social Media Strategy Paid Social TikTok Instagram Facebook Analytics Content Creation

Current

Media and Marketing Specialist

Current

The Brick Presbyterian Church

Oct 2023 - Present (2 years 1 month)

Develop and run social media and traditional media campaigns to promote worship, arts, and external events, write press releases, and design reels, graphics, and physical posters to boost event attendance.

Campaigns Instagram Facebook Event Promotion Analytics Community Outreach

Account Manager

LaLew Public Relations

Aug 2023 - Feb 2024 (6 months)

Oversaw social media and media campaigns for PR clients across industries, constructed press releases and pitches, managed media outreach via MuckRack, and supported intern supervision and client feedback processes.

Account Management Media Relations Muck Rack Instagram Facebook

Graduate Coordinator

Stony Brook University

Jun 2021 - Aug 2023 (2 years 2 months)

Led social media marketing and branding for campus events, created content and campaigns across Instagram, Facebook, and YouTube, supervised undergraduate interns, advised student groups, and produced analytics-driven reports to improve engagement.

Social Media Management Content Creation Analytics Canva Instagram Facebook YouTube Team Supervision Event Promotion

Voice TA Coordinator

Stony Brook University

Aug 2020 - Aug 2023 (3 years)

Managed undergraduate voice studio logistics, scheduling, and curriculum oversight, assisted with recruitment and open houses, and served as liaison between faculty, TAs, and students to support academic progress.

Scheduling Recruitment Event Coordination Communication Administrative Management

Web Developer & Social Media Coordinator

A Place to Consider

May 2020 - Aug 2021 (1 year 3 months)

Designed and updated websites, created social media content and email marketing campaigns via Mailchimp, and tracked engagement with Google Analytics to promote wellness events and services.

Website Design wix WordPress Mailchimp Google Analytics Copywriting Event Promotion

Director of Social Media

Fall Island Vocal Arts Seminar

Jun 2019 - Jul 2020 (1 year 1 month)

Designed and executed application-season social media ads, maintained website accuracy during recruitment, and managed application intake and administrative tasks to support seminar operations.

Google Analytics Content & Design Application Management