Neta Burstein
@netaburstein
Business development manager at Optival LTD evaluating digital market opportunities and optimizing a ~$3M monthly marketing budget.
United StatesWhat I'm looking for
At Optival LTD, I identify and evaluate business opportunities across digital markets, assessing partner quality, scalability, and revenue potential. I manage around 50 partner accounts and allocate and optimize a ~$3M monthly marketing budget using performance data.
I analyze campaign and user acquisition data to identify performance drivers and inform budget decisions. I also work with internal teams to test and scale new verticals, refining growth strategy and unit economics.
At Burstein Construction, I led cross-functional projects within defined budget, timeline, and risk constraints. I evaluated vendors and pricing structures and implemented workflows to improve operational efficiency.
My MA in Financial Economics at Raphael Recanati International School, Reichman University strengthened my grounding in financial analysis, fintech, and market dynamics. I built predictive models in Python, and I'm especially interested in venture capital, investment strategy, and scalable business models in fintech and technology.
Experience
Work history, roles, and key accomplishments
Business Development Manager
Optival LTD
Apr 2025 - Present (1 year 6 months)
Identify and evaluate new business opportunities across digital markets, managing ~50 partner accounts and optimizing ~$3M in monthly marketing budget. Analyze campaign and user acquisition data to drive ROI and scalable growth.
Project Manager
Burstein Construction
Jan 2020 - Jan 2025 (5 years)
Led cross-functional projects, balancing budgets, timelines, and risk considerations. Evaluated vendors and implemented structured workflows to improve operational efficiency and support data-informed decision-making.
Operations Manager
Lela Restaurant
Jan 2022 - Jan 2023 (1 year)
Oversaw daily operations with a focus on performance optimization, customer experience, and team efficiency. Managed and trained staff, improving retention and aligning team performance with business objectives.
Education
Degrees, certifications, and relevant coursework
Reichman University
Master of Arts, Financial Economics
Developed a strong foundation in data-driven financial analysis, fintech innovation, and market dynamics. Built predictive models in Python to detect patterns in large datasets.
Hebrew University of Jerusalem
Bachelor of Science, Plant Sciences and Genetics in Agriculture
Focused on data analysis, scientific theory, and experimental design. Gained hands-on experience in end-to-end research processes from hypothesis development through analysis and interpretation.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
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