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Nessa Raychael

@nessaraychael

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Marketing Manager overseeing marketing for St. Austin's Academy and The Coast Academy, increasing enquiries by 100%.

Kenya

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At St. Austin's Academy and The Coast Academy, I oversee marketing efforts and manage the admissions team. Targeted campaigns across Google, Facebook, Instagram, and YouTube increased enquiries by 100% and conversions by 50%.

I develop marketing strategies and budgets for both schools, coordinate events, and report on marketing initiatives and admissions progress to the CEO. I also analyse admissions and withdrawal trends to inform campaigns aimed at increasing enrolment and minimising student attrition.

At DISCOVER WALKS, I wrote and published more than 200 SEO-optimised articles, tracking their performance with Google Analytics. I also updated older articles and wrote featured pieces, including opinion articles about parenting challenges.

Earlier, at TECHMORAN, I wrote about African start-ups and technology brands. At ZUMI, I wrote and hosted video content, edited staff contributions, and converted popular articles into social carousels that achieved 15% higher average reach.

Experience

Work history, roles, and key accomplishments

Freelance SEO Writer & Article Editor

Discover Walks

Feb 2022 - Jun 2024 (2 years 4 months)

Independently wrote and published high-ranking articles weekly on diverse topics, self-editing for SEO optimization. Crafted over 200 high-performing articles and updated old content to boost readership.

SEO Article Writing Editing Google Analytics Keyword Research AI Tools Proofreading Workflow Management

Freelance Writer

TechMoran

Jan 2016 - Dec 2023 (7 years 11 months)

Researched and wrote about African start-ups and tech brands, self-editing for clarity and consistency. Published write-ups independently and adjusted SEO keywords to boost search visibility.

Research Writing SEO Editing Content Creation Event Coverage

Content Marketing Specialist

BeautyClick

Jan 2020 - Sep 2020 (8 months)

Streamlined content creation with a monthly calendar and designed engaging visuals on Canva. Targeted blog posts reduced bounce rate by 25% and increased organic traffic by 5%.

Content Strategy Excel Agorapulse Canva Shopify SEO Copywriting Market Research Team Leadership

Lifestyle Editor & Content Manager

ZUMI

May 2018 - Nov 2019 (1 year 6 months)

Wrote lifestyle and news articles averaging 30K+ views per week and edited staff contributions. Spearheaded SEO optimization and converted top articles into social media carousels.

Content Management SEO Video Content Social Media Campaign Development Content Calendar Traffic Analysis

Content Editor & Writer

OMGVoice

Jan 2017 - Apr 2018 (1 year 3 months)

Researched, wrote, and reviewed articles, gaining 40,000 views weekly. Added SEO keywords to increase search traffic by 15% year-over-year and created sponsored content for corporate brands.

Content Writing Editing SEO Sponsored Content Content Strategy

Marketing Manager

St. Austin's Academy and The Coast Academy

Oversaw marketing efforts for two schools, developing strategies to enhance brand visibility and attract prospective students. Managed the admissions team, planned events, and reported to the CEO on marketing initiatives.

Campaign Development Data Analysis Content Management Systems Budget Management Market Research Leadership Customer Journey Mapping Digital Marketing Strategy Google Analytics Social Media Marketing

Education

Degrees, certifications, and relevant coursework

Daystar University

Bachelor of Arts, Public Relations

Activities and societies: Served as the Daystar Christian Union Vice-Chair for a year, participating in mentorship and the worship team. Elected as the social welfare head for the student government, serving for two years.

Bachelor of Arts in Public Relations from Daystar University, completed in 2017.