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nelnikol online

@nelnikolonline

Message

I grow organic traffic through SEO, content strategy, analytics, and integrated visual design.

Spain

Message

What I'm looking for

I'm looking for a remote EU role where I can combine SEO, content strategy, analytics, AI workflows, and visual design to grow digital performance without relying on separate external teams.

I've driven digital marketing and design outcomes for Akuaro, delivering 25% organic traffic growth through SEO and tripling content production speed by integrating generative AI into editorial workflows.

I design marketing strategy and execute the visual assets behind it, from web and banners to social media, email campaigns, motion graphics, and visual identity. At Akuaro, my campaigns increased engagement by 40% and user retention by 30%, while Google Analytics 4 reporting informed ongoing optimisation.

Across AkzoNobel, Weight Watchers, and FloraQueen, I've created localised content, improved digital experiences, managed Drupal websites, and designed responsive campaign creatives for international audiences.

Experience

Work history, roles, and key accomplishments

Digital Marketing & Content Specialist

Akuaro

Jun 2018 - Nov 2025 (7 years 5 months)

Led SEO content strategy achieving +25% organic traffic growth in 12 months through technical and editorial optimisation. Designed and executed email and social media campaigns that drove +40% engagement and +30% user retention.

SEO Content Strategy Email Marketing Social Media AI Tools KPI Reporting

Marketing & Communications Assistant

AkzoNobel

Mar 2017 - Mar 2018 (1 year)

Executed integrated digital and offline marketing campaigns with KPI tracking and regular reporting to leadership. Coordinated production and localisation of content for the Spanish market, aligned with global brand guidelines.

Digital Marketing Offline Marketing KPI Tracking Reporting Content Localisation Brand Guidelines Campaign Analysis Audience Optimisation

Digital Content & Design Specialist

Weight Watchers

Oct 2015 - Mar 2017 (1 year 5 months)

Developed content strategy and designed digital platform assets, improving engagement and retention. Managed the website on Drupal CMS, working with the technical team on UX improvements and issue resolution.

Content Strategy Digital Design Drupal UX Web Management Engagement Retention

Digital Designer

FloraQueen

Feb 2015 - Sep 2015 (7 months)

Designed creative assets for web, email and digital campaigns, coordinating delivery deadlines across teams. Developed responsive web design and interactive animations for multiple devices and browsers.

Creative Design Web Design Email Design Digital Campaigns Responsive Design Interactive Animation cross browser compatibility