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Nelmeraris Baretti

@nelmerarisbaretti

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Bilingual marketing specialist with 6+ years of experience.

United States

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my marketing expertise while fostering collaboration and innovation within a forward-thinking team.

I am a fully bilingual marketing specialist with over six years of experience in executing successful digital, social media, and traditional marketing campaigns. My expertise lies in lead generation, event coordination, and partnership marketing, where I have consistently delivered results and driven brand awareness through strategic planning.

Currently, I serve as a Senior Marketing Associate at Global Rescue, where I coordinate B2B and B2C partner marketing deliverables and manage over 150 projects annually. My role involves utilizing Dynamics 365 to analyze performance metrics and optimize strategies, generating nearly 1,000 qualified leads through targeted email campaigns and A/B testing.

Throughout my career, I have successfully managed marketing deliverables for key partnerships, facilitated the planning and execution of numerous events, and contributed to integrated communication plans. I am passionate about leveraging my skills to foster new partnerships and enhance brand visibility.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Associate, Lead Generation

Current

Global Rescue

Jan 2024 - Present (1 year 7 months)

Coordinated B2B and B2C partner marketing deliverables, managed agreements and deadlines, and supported onboarding while assisting in the creation of digital and print collateral. Oversaw B2B and B2C lead generation and nurturing, including monthly emails, quarterly e-newsletters, and blog content support for channel verticals, utilizing Dynamics 365 to analyze performance metrics and optimize str

B2B Marketing B2C Marketing Lead Generation Email Campaigns A B Testing Dynamics 365 Content Development Social Media Strategy Event Coordination Project Management

Group Marketing Coordinator

Discover Puerto Rico, Destination Marketing Organization

Jan 2019 - Jan 2024 (5 years)

Managed marketing deliverables for up to 11 key partnerships, establishing and nurturing strategic alliances in collaboration with the Group Marketing Director. Facilitated the acquisition of client specifications for deliverables, working closely with the graphic design team to ensure alignment with branding objectives. Assisted in the planning and execution of local, national, and global events,

Partnership Management Event Planning Marketing Collateral Brand Identity Budget Management

Administrative-HR Assistant

Coliseo de Puerto Rico

Jan 2007 - Jan 2019 (12 years)

Supported the HR Department with personnel policies, HR employee activities, recycling programs, and the Employee Manual. Maintained the arena's social media presence, performed monthly inventory, and updated event schedules.

Social Media Management Inventory Management Scheduling Administrative Support Employee Relations Policy Implementation

Education

Degrees, certifications, and relevant coursework

Universidad Sagrado Corazón

Master of Digital Marketing, Digital Marketing

2021 - 2023

Completed a Master of Digital Marketing program, focusing on advanced strategies and techniques in the digital marketing landscape. Gained expertise in various aspects of digital marketing.

Universidad Metropolitana Sistema Universitario Ana G Méndez

Master of Business Administration, Business Administration

2017 - 2018

Obtained a Master of Business Administration with a specialization in Human Resources. Developed strong business acumen and specialized knowledge in managing human capital.

University of Puerto Rico

Bachelor of Arts, Communications

2006 - 2011

Earned a Bachelor of Arts in Communications with a minor in Advertising and Public Relations. Acquired foundational knowledge in communication theories, advertising principles, and public relations strategies.