Neha awasthi

Established the data intelligence function and built scalable analytics systems; developed player analytics dashboards, game segmentation clustering, and revenue prediction models to inform roadmap and promotion strategy.

Conducted research on ESG practices using statistical modeling, text mining, and visualization, and collaborated with a professor to publish insights and academic case studies.

Designed and implemented marketing and business development strategies, driving growth and client acquisition while overseeing sales operations and events across the customer lifecycle.

• Implemented business & marketing strategies for business development
• Managed a gamut of activities including lead generation, revenue generation, market intelligence, client meetings, presentations, proposals

- Hired and managed a team of business development staff for lead and revenue generation
- Built relevant strategies for channel development through partner networks
- Built and managed relationships with key accounts, investors, distribution partners.

-Channel development
-Account Management
-Market research
-Business analysis
-Business development
- Project Management

- Managed sales cycle including lead generation, market intelligence, sales meeting, proposals, presentations & agreements
- Devised & implemented strategies to improve the relations with Key Accounts all over the country

- Technical & Sales support to clients
- MIS Management

- Lead generation
- Digital marketing
- MIS Management
- Bid management

Activities and societies: Research Assistant conducting ESG practices research, publishing insights and academic case studies; projects in churn prediction, credit risk, market basket analysis.

Master of Science in Business Analytics completed at Rochester Institute of Technology with coursework and research in data science, analytics, and visualization.

Bachelor of Engineering in Electronics & Telecommunications focused on electronics and telecommunications fundamentals and applications.