At Serita Clinic, I build and maintain the dbt models behind finance, treatment, patient-funnel and operations reporting. I work with the operations team to define shared grains, KPIs and process rules, then put that logic into SQL models so reports count consistently.
I reconstructed implant patient journeys and used their funnel signals to build a daily fixture-demand forecast with pessimistic, expected and optimistic scenarios. I also studied call-center conversion, separating lead mix from advisor behavior with temporal validation, risk-adjusted comparisons and time-to-event analysis.
Before moving into data full-time, I spent four and a half years at Trend Marketing Solutions. I set up its first operations department, then worked on campaign and sales reporting, including Power BI reporting for Filmnet and dashboards that helped teams track performance.
