Open to opportunities

Nima Chaghayi

@nimachaghayi

Message

I turn marketing and customer data into commercial insights, predictive models, and executive dashboards.

Iran

Message

What I'm looking for

I'm looking to apply SQL, Power BI, Python, and applied machine learning to customer, growth, and commercial problems, building reliable analytical pipelines and actionable insights for decision-makers.

I've analyzed acquisition, conversion, and customer behavior data for Flooring Surgeons, Odyssey, and Takbag, turning commercial metrics into recommendations for budget allocation and growth decisions.

At Flooring Surgeons, I built recurring reporting pipelines to monitor a 90-day pipeline, ran A/B tests across landing pages and ad creatives, and identified performance bottlenecks across multi-channel acquisition funnels.

At Takbag, my audience segmentation and data-driven targeting increased qualified lead generation by 40%, while ROAS analysis and spend reallocation improved attributed commercial sales by 20%.

I build SQL, Power BI, and Python workflows spanning star-schema data models, dynamic DAX dashboards, churn prediction, and CLV modeling. My projects include an end-to-end e-commerce churn and lifetime-value pipeline using XGBoost, BG/NBD, Gamma-Gamma, and SHAP.

Experience

Work history, roles, and key accomplishments

Performance & Data Analyst

FlooringSurgeons

Jan 2025 - Dec 2026 (1 year 11 months)

Analyzed multi-channel customer acquisition and conversion datasets to evaluate spend efficiency and guide commercial budget allocation. Conducted quantitative A/B testing across landing page variants and ad creative sets to optimize conversion funnels and user engagement.

SQL Power BI Python A B Testing Data Analysis Marketing Analytics Reporting Executive Reporting