At Snapp Group, I designed a customized RFM-based customer segmentation pipeline to support targeted campaigns and strengthen CRM strategies.
I developed a B2B sales demand forecasting model using XGBoost and time-series techniques to improve sales planning accuracy and reduce stock-outs.
I also maintained retail purchasing ETL pipelines and built Power BI dashboards to track vendor performance and inventory trends. I analyzed B2B demand patterns to recommend menu configurations that increased customer satisfaction and order conversion.
