At FuelTech, I researched Brazilian, U.S. and European markets, providing Marketing, Sales and Merchandising with data and strategic insights. My benchmarking contributed to the strategic repositioning of products and identified market-entry opportunities in Europe.
I created three comparative BI panels covering competitors across those markets, and dashboards implemented across four areas to centralize KPIs and improve access to information. I also validated a non-linear regression predictive model in testing with over 90% accuracy.
Before FuelTech, I worked as a Financial Analyst at Sol & Cia – Escola de Música, managing accounts payable and receivable, cash flow, and revenue forecasts. I structured the business’s financial organization, increasing cash predictability and confidence in decision-making.
At Axur, I analyzed digital threats to clients’ brands, including phishing, fake profiles, brand misuse and fake domains. My threat-quality assessments helped improve detection accuracy and cybersecurity for clients.
