Nayana Hodlur

I’m a Process Specialist with 9 years of experience in Business Services, currently working with Infosys Ltd as Subject Matter Expertise (Process Specialist). I combine process ownership with hands-on digital marketing execution to support high-demand customers and consistent service delivery.

In my recent role at Infosys Limited, I plan and execute digital marketing activities including SEM, email, social media, and advertising campaigns. I manage and optimize paid marketing campaigns using Google Ads and Bing Ads, including ad scheduling, site link creation, and ongoing campaign performance reporting.

I focus on measurable outcomes—generating weekly and monthly reporting, analyzing ranking position and quality score, and optimizing copy and landing pages. I consolidate data and create actionable Excel-based insights, while collaborating with development teams to ensure SEM best practices are implemented.

Earlier, as a Content Auditor at Coxswain Technologies Ltd., I supported content quality by reviewing and publishing video content, checking accuracy, and applying proper labeling based on guidelines. Across both roles, I prioritize customer satisfaction, manage escalations and complaints, and lead knowledge sharing through quality audits.