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Naveen Shekar

@naveenshekar

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Dynamic Digital Marketing Manager with 9+ years of experience.

Australia

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can lead impactful marketing campaigns and contribute to business growth.

I am a Digital Marketing Manager with over 9 years of experience in delivering growth-focused campaigns across various sectors, including real estate, consulting, and B2B. My expertise lies in lead generation, performance marketing, and multi-channel strategies, achieving impressive results such as an 87% ROI on campaigns. I excel in cross-functional team leadership and campaign optimization, consistently driving measurable business outcomes.

Throughout my career, I have successfully managed marketing initiatives that have significantly improved key performance metrics. For instance, at Freedom Property Investors, I led a social strategy that increased organic impressions by 60% within six months and launched a website that improved lead form submissions by 25%. My role as a Marketing Manager at Qwixpert Consulting further honed my skills, where I improved email open rates by 45% and grew our database to over 15,000 leads.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

Freedom Property Investors

Jan 2024 - Sep 2024 (8 months)

Achieved 87% ROI on eBook and email campaigns targeting real estate investors. Led social strategy increasing organic impressions by 60% in 6 months. Launched a website with internal team, improving lead form submissions by 25%.

Email Marketing Social Media Strategy Website Optimization Lead Generation Campaign Management

Marketing Manager

Qwixpert Consulting

Apr 2021 - Dec 2023 (2 years 8 months)

Improved email open rates by 45%, and grew the database to 15,000+ leads. Reduced website bounce rate by 22%, and increased traffic by 18%. Boosted social engagement by 30% YoY across paid & organic channels.

Email Marketing Social Media Marketing Lead Conversion Digital Strategy

Email Marketing Executive

Freelancer

Jan 2020 - Dec 2021 (1 year 11 months)

Enhanced CTR by 22% through tailored campaigns. Grew 6 social communities by 3,500+ users organically. Advised clients on UX improvements to reduce bounce.

Email Marketing Social Media Growth UX Campaign Optimization

Senior Executive Assistant – Digital Marketing Support

Swedish ME Steel & MENA Speakers

Jan 2019 - Dec 2020 (1 year 11 months)

Increased open rates by 28%, and managed 10K+ email contacts. Executed 10+ influencer campaigns and tracked metrics. Led paid campaigns delivering 40% lift in monthly leads.

Email Marketing Influencer Marketing SEO Lead Generation

Team Coordinator – Marketing & CRM

Brickwork India

Jan 2014 - Dec 2019 (5 years 11 months)

Managed campaigns for General Mills with 40% better open rates. Organized 12 webinars and 2 seminars, generating 2,000+ leads. Spearheaded CRM initiatives as a core team member.

Campaign Management CRM Lead Generation

Education

Degrees, certifications, and relevant coursework

Loyola Institute of Business Administration

Executive Postgraduate Program, Marketing

Completed an Executive Postgraduate Program in Marketing, focusing on advanced marketing strategies and business administration. This program enhanced my skills in digital marketing, campaign management, and market analysis.

Tamil Nadu Open University

Bachelor of Commerce, Commerce

Obtained a Bachelor of Commerce degree, building a strong foundation in business principles, economics, and financial management. This degree provided essential knowledge for a career in marketing and business operations.