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Nataly Gritsova

@natalygritsova

Strategy & Operations Consultant combining market analytics, unit economics, and KPI systems to drive growth and operational excellence.

Uzbekistan

Message

What I'm looking for

I’m looking for a role where I can combine market and customer analytics with KPI/unit-economics rigor to design go-to-market plans and optimize operations—partnering closely with leadership and cross-functional teams to deliver measurable growth.

I help businesses turn complex market and operational problems into clear decisions and measurable results. My work blends market & consumer analytics (market sizing, segmentation, pricing, competitive analysis) with strategy & operations execution—KPI systems, unit economics, and process optimization.

From fintech vendor expansion research to beauty-industry turnaround, I focus on product positioning, customer journey insights, and go-to-market planning that leadership can act on. I also build scalable operations hands-on through entrepreneurship—implementing NPS and sales systems, optimizing procurement and workflows, and leading cross-functional teams.

Experience

Work history, roles, and key accomplishments

Current

Strategy & Market Research Consultant

Current

StanAdvisory

Jan 2026 - Present (5 months)

Conducted market sizing, competitor analysis, ecosystem mapping, and enterprise client interviews to validate product-market fit and adoption barriers. Produced strategic market insights reports and identified operational bottlenecks through customer journey, performance assessment, and feedback analysis.

Market Sizing Competitor Analysis Ecosystem Mapping Product Market Fit Product Positioning Market Insights Enterprise Adoption Barriers SME Banking Diagnostics Customer Journey Customer Feedback Analysis Operational Bottleneck Identification

Current

Founder & General Manager

Current

Beauty Salon, Uzbekistan

Jan 2023 - Present (3 years 5 months)

Built a beauty salon from concept to operational autonomy, leading a team and managing monthly client operations. Implemented KPI and sales systems, strengthened retention with a structured NPS system, and optimized procurement and workflow automation to reduce material costs.

Team Leadership KPIs Sales Systems NPS Customer Retention Workflow Automation Revenue Growth

Local Market Expert

YCPSolidiance

Jan 2025 - Jan 2025 (0 months)

Performed market analysis for poultry and cold cuts across 20+ analytical blocks and supported go-to-market strategy development. Led consumer research and expert interviews to shape SKU, pricing, and channel strategy, and contributed a version-control workflow proposal to improve collaboration.

Market Analysis Go To Market Strategy Financial Modeling Consumer Research SKU Strategy Pricing Strategy Channel Strategy

Business Consultant

Beauty Industry

Jan 2022 - Jan 2024 (2 years)

Delivered operational diagnostics, KPI systems, and unit economics models for 10+ beauty businesses. Improved revenue through pricing strategy and workflow optimization, reduced operational workload via process redesign, and designed pre-launch strategy for new salons.

KPIs Unit Economics Pricing Strategy Workflow Optimization Process Redesign Pre Launch Strategy