Open to opportunities

Natalie Austin

@natalieaustin

Freelance copywriter and content writer crafting SEO-driven, brand-forward stories across digital and print, with a background in journalism.

South Africa

Message

What I'm looking for

I’m looking for a role where I can write and edit story-led marketing content, strengthen SEO and paid campaigns, and collaborate closely to turn creative ideas into clear, high-performing customer messaging.

As a freelance creative, I’ve turned research and ideas into clear, compelling copy across websites, social, ads, newsletters, and eBooks. Since September 2022, I’ve supported brands and clients including 1920 Worldwide, NP Digital, Publicis Groupe for NIVEA Global, and multiple tourism and lifestyle partners.

My work blends digital performance with storytelling: SEO blog posts, landing pages, and content that’s ready for both retail and client-facing communications. I also bring editorial strength through editing and proofreading, plus team support—mentoring interns, assisting with project conceptualisation, and drawing on my broadcast background from student radio/TV through to live online wildlife streaming.

Experience

Work history, roles, and key accomplishments

Current

Copywriting

Current

Natalie Austin Copywriting

Sep 2022 - Present (3 years 11 months)

Operating as a contract copywriter, content writer and proofreader for international agencies while also providing ad hoc support for local companies and agencies.

Copywriting Project Conceptualization Mentor

Copywriter + Creative Copywriter

Brand Candy

Aug 2020 - Sep 2022 (2 years 1 month)

Edited, proofread, and wrote original content for B2B and B2C clients across digital and other formats, including LinkedIn, websites, Google Ads, SEO blogs, newsletters, and eBooks.

Content Writing Copywriting Editing Proofreading LinkedIn Social Media Ads Website Content Google Ads SEO Newsletter Writing EBook Writing Digital Content

Junior Director + Vision Mixer

WildEarth

Feb 2020 - May 2020 (3 months)

Directed live wildlife streams broadcasted online and edited show recording highlight clips for social platforms.

Live Streaming Video Editing Broadcast Production

Marketing Assistant + Radio Manager

COPA | DBN Campus

Feb 2018 - Sep 2019 (1 year 7 months)

Wrote content and documented campus events, organizing activities and facilitating student industry talks.

Content Writing Talk Facilitation Networking

Entertainer

MSC Divina

Jan 2015 - Jan 2016 (1 year)

Worked as an entertainer aboard MSC Divina in the Caribbean/Mediterranean.

Media Exhibits Intern

Monterey Bay Aquarium

Interned at Monterey Bay Aquarium in media exhibits.

Education

Degrees, certifications, and relevant coursework

Rhodes University

Bachelor of Journalism (Broadcast), Journalism (Broadcast)

2011 - 2014

Grade: Distinction

Activities and societies: Golden Key Society member; served on student campus media for radio and TV; participated in student residence leadership; minored in anthropology; assisted students as a tutor.

Earned a Bachelor of Journalism (Broadcast) at Rhodes University, graduating with distinction.