Nassim Raache
@nassimraache
Digital Marketing Strategist with 5+ years of experience.
What I'm looking for
I am a Digital Marketing Strategist with over 5 years of experience connecting brands to their audiences through effective messaging across various platforms. My expertise spans multiple sectors, including Education, SaaS, Mobile Apps, and E-commerce. I am passionate about transforming insights into compelling narratives that enhance brand awareness and drive action.
Throughout my career, I have successfully managed PPC and SEM campaigns, optimized conversion rates, and implemented growth hacking strategies. My role as a Performance Marketing Specialist at Yassir allowed me to scale mobile user acquisition by 160% year-over-year, utilizing multi-channel campaigns and advanced analytics tools. I thrive on crafting data-driven marketing strategies that not only meet but exceed business objectives.
I am committed to continuous learning and staying ahead of industry trends, which enables me to deliver innovative solutions that resonate with target audiences. I look forward to leveraging my skills to help brands achieve their marketing goals and foster meaningful connections with their customers.
Experience
Work history, roles, and key accomplishments
PPC Executive
Croud
Mar 2025 - Present (3 months)
Currently managing PPC campaigns for GCC clients, including Ooredoo, at an award-winning performance marketing agency. Responsible for optimizing digital advertising spend and achieving client objectives.
Digital Marketing Strategist
Wedey
Jan 2025 - Present (5 months)
Developed and implemented digital marketing strategies for user acquisition, targeting both talents and hiring managers. Launched B2B user acquisition campaigns using SEM and LinkedIn Ads.
Performance Marketing Specialist
Yassir (YC W20)
Feb 2023 - Present (2 years 4 months)
Scaled mobile user acquisition by 160% year-over-year through segmented geo-targeting and multi-channel campaigns. Utilized Adjust MMP for attribution, budget optimization, and incremental acquisition measurement.
Digital Marketing Lead
SAG - Study Abroad Global
Oct 2022 - Present (2 years 8 months)
Led and launched the marketing campaign for a new EdTech Web App Platform, focusing on search engine optimization and traffic generation. Improved lead generation efforts through a CRO approach, including split testing landing pages and integrating UTMs with Zoho CRM.
Digital Marketing Specialist
Higher Institute of Sciences
Jun 2021 - Present (4 years)
Developed and executed engaging digital marketing campaigns that significantly enhanced brand presence for both the university and vocational training school. Led content creation efforts, from website launches to social media storytelling, and crafted diverse digital marketing strategies for multiple educational products.
Community & Social Media Manager
Higher Institute of Sciences
Jun 2020 - Present (5 years)
Managed all aspects of content creation, including copywriting, photography, video editing, and landing page development. Created and implemented a social media marketing plan that resulted in a 50% increase in engagement and substantial growth in followers across Facebook and Instagram.
Sales Associate
SARL Basicos
Oct 2019 - Present (5 years 8 months)
Assisted customers with product selection and provided excellent service to enhance the shopping experience. Managed inventory and ensured the sales floor was well-stocked and organized.
Marketing Intern
CNEP Bank
May 2019 - Present (6 years 1 month)
Supported the marketing department in various initiatives, including market research and promotional activities. Assisted with data entry and administrative tasks to ensure smooth campaign execution.
Stock Assistant
Dream Park
Sep 2018 - Present (6 years 9 months)
Managed stock levels and organized inventory to ensure efficient operations. Assisted with receiving and dispatching goods, maintaining accurate records.
Cost Control Intern
Cosider
Nov 2016 - Present (8 years 7 months)
Assisted in monitoring and controlling project costs, ensuring adherence to budget allocations. Prepared financial reports and analyzed expenditure data to identify areas for optimization.
Sales Assistant
Darkom Multimedia
May 2015 - Present (10 years 1 month)
Provided sales support and assisted customers with product inquiries and purchases. Maintained product displays and ensured a tidy and appealing sales environment.
Education
Degrees, certifications, and relevant coursework
University of Algiers 3
Academic Master's Degree, Accounting
Completed an academic master's program focusing on advanced accounting principles and practices. Gained in-depth knowledge of financial reporting, auditing, and taxation.
The Algerian Chamber of commerce and industry
Professional Master's degree, Marketing & Business practices
Pursued a professional master's degree in marketing and business practices. Developed expertise in strategic marketing, business development, and industry best practices.
University of Algiers 3
Bachelor degree, Project Management
Obtained a bachelor's degree with a specialization in project management. Studied methodologies for planning, executing, and closing projects effectively.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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