Nassim Raache

Currently managing PPC campaigns for GCC clients, including Ooredoo, at an award-winning performance marketing agency. Responsible for optimizing digital advertising spend and achieving client objectives.

Developed and implemented digital marketing strategies for user acquisition, targeting both talents and hiring managers. Launched B2B user acquisition campaigns using SEM and LinkedIn Ads.

Scaled mobile user acquisition by 160% year-over-year through segmented geo-targeting and multi-channel campaigns. Utilized Adjust MMP for attribution, budget optimization, and incremental acquisition measurement.

Led and launched the marketing campaign for a new EdTech Web App Platform, focusing on search engine optimization and traffic generation. Improved lead generation efforts through a CRO approach, including split testing landing pages and integrating UTMs with Zoho CRM.

Developed and executed engaging digital marketing campaigns that significantly enhanced brand presence for both the university and vocational training school. Led content creation efforts, from website launches to social media storytelling, and crafted diverse digital marketing strategies for multiple educational products.

Managed all aspects of content creation, including copywriting, photography, video editing, and landing page development. Created and implemented a social media marketing plan that resulted in a 50% increase in engagement and substantial growth in followers across Facebook and Instagram.

Assisted customers with product selection and provided excellent service to enhance the shopping experience. Managed inventory and ensured the sales floor was well-stocked and organized.

Supported the marketing department in various initiatives, including market research and promotional activities. Assisted with data entry and administrative tasks to ensure smooth campaign execution.

Managed stock levels and organized inventory to ensure efficient operations. Assisted with receiving and dispatching goods, maintaining accurate records.

Assisted in monitoring and controlling project costs, ensuring adherence to budget allocations. Prepared financial reports and analyzed expenditure data to identify areas for optimization.

Provided sales support and assisted customers with product inquiries and purchases. Maintained product displays and ensured a tidy and appealing sales environment.

Completed an academic master's program focusing on advanced accounting principles and practices. Gained in-depth knowledge of financial reporting, auditing, and taxation.

Pursued a professional master's degree in marketing and business practices. Developed expertise in strategic marketing, business development, and industry best practices.

Obtained a bachelor's degree with a specialization in project management. Studied methodologies for planning, executing, and closing projects effectively.