Open to opportunities

Malia Messouter

@maliamessouter

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Strategic marketing manager with expertise in data-driven insights.

Algeria

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What I'm looking for

I am looking for a role that fosters creativity and strategic thinking, with opportunities for professional growth and collaboration in a dynamic team environment.

I am a dedicated Strategic Marketing Manager with a strong background in conducting qualitative and quantitative customer studies, strategic analysis, and geomarketing. My current role at Gulf Bank Algeria has allowed me to provide actionable insights and recommendations that drive business growth. I excel in analyzing customer behavior and measuring the performance of digital campaigns, ensuring that marketing strategies are both effective and aligned with business objectives.

Previously, I served as a Media Executive at IMMAR Media, where I monitored media coverage and analyzed brand visibility, providing clients with valuable insights to manage their reputation. My experience as a Marketing & Sales Assistant at KingoMart further honed my skills in market research, content creation, and social media management, allowing me to contribute significantly to international client negotiations and marketing campaigns.

With a Master’s Degree in Marketing from École des Hautes Études Commerciales, I am equipped with the knowledge and skills necessary to thrive in dynamic marketing environments. I am passionate about leveraging data to inform strategic decisions and enhance customer engagement.

Experience

Work history, roles, and key accomplishments

Current

Strategic Marketing Manager

Current

GulfBankAlgeria

Mar 2025 - Present (5 months)

Conducted qualitative and quantitative customer and portfolio studies, performing strategic and competitive analysis. Provided strategic insights and recommendations, including geomarketing, and reviewed pricing strategies annually.

Geo Marketing Strategic Planning Competitive Analysis Market Research Geomarketing Pricing Strategy Sales Forecasting

Media Executive

IMMARMedia

Apr 2024 - Present (1 year 4 months)

Monitored media coverage and analyzed brand visibility, preparing detailed reports on media impact and communication trends. Ensured quality and accuracy of media tracking data and coordinated with internal teams and external partners.

Reporting Data Quality Reputation Management

Marketing & Sales Assistant

KingoMart|FMCG

Nov 2023 - Present (1 year 9 months)

Managed databases, invoices, and performance reports, handling social media content and community management. Participated in international client negotiations and conducted market research.

Database Management Invoicing performance reporting Community Management Market Research Email Marketing KPI Tracking Customer Satisfaction

Digital Marketing Assistant

BGE-TEC

Nov 2023 - Present (1 year 9 months)

Created editorial content and engaging visual assets, analyzing marketing campaign performance and preparing detailed reports. Conducted competitive intelligence, benchmarking, and market trend monitoring.

Content Creation Competitive Intelligence Benchmarking Social Media Management performance reporting

Community Manager

Iconeagency

Aug 2023 - Present (2 years)

Planned content and managed editorial calendars, running social media campaigns and analyzing performance. Conducted competitor analysis and reporting.

Content Planning Editorial Calendar Management Campaigns Performance Analysis Competitor Analysis Reporting

Assistante marketing digital

Talenteo-GroupEmploitic

Jan 2023 - Present (2 years 7 months)

Assisted with marketing plan execution and produced content for social media and blog. Analyzed performance and supported reporting.

Marketing Execution Content Creation Blog Performance Analysis Reporting

Education

Degrees, certifications, and relevant coursework

ÉC

École des Hautes Études Commerciales-EHEC

Master's Degree, Marketing

2022 - 2023

Completed a Master's Degree in Marketing (M2) at École des Hautes Études Commerciales (EHEC). This program focused on advanced marketing strategies and practices.

ÉC

École des Hautes Études Commerciales-EHEC

Master's Degree, Marketing

2021 - 2022

Completed the first year of a Master's Degree in Marketing (M1) at École des Hautes Études Commerciales (EHEC). This year covered foundational and core marketing principles.

ÉC

École des Hautes Études Commerciales-EHEC

Master's First Year (Common Core), Business Studies

2020 - 2021

Completed the common core curriculum for the first year of a Master's program at École des Hautes Études Commerciales (EHEC). This provided a broad understanding of business and management principles.

ÉC

École des Hautes Études Commerciales-EHEC

Certificate of Success, General Studies

2019 - 2020

Obtained a Certificate of Success from the National Competitive Exam at École des Hautes Études Commerciales (EHEC). This certificate signifies successful completion of a rigorous national examination.