Open to opportunities

Nasif Salaam

@nasifsalaam

Message

I design and build AI products, digital experiences, and scalable design systems.

South Africa

Message

What I'm looking for

I'm looking to design and build responsible AI products and digital experiences, turning complex systems into clear, useful interactions. I value hands-on product work, rapid prototyping, real user feedback, and teams that use AI practically and responsibly.

I've designed agent interaction flows for Kota AI, a multi-agent operations platform for South African SMEs, including its architecture, knowledge base, generative UI response contract, and observability. I also designed and built RideNote, a suspension-tuning app for mountain bikers, end to end and shipped it to the App Store in 30 days.

At Immersion Group, I designed functional prototypes with live data, authentication, and API integrations for Old Mutual and ABSA. I built a scalable design system across consumer, web, and back-office banking products and coordinated three designers on an onboarding project.

My 15+ years across brand, product, visual design, and code underpin my AI work. I help teams use AI responsibly and practically, supported by ISO/IEC 42001 Lead Auditor certification.

Experience

Work history, roles, and key accomplishments

Current

Product Designer / AI Builder

Current

Independent

Jan 2025 - Present (1 year 8 months)

Designed and built AI products and design systems, including Kota AI, a multi-agent operations platform, and RideNote, an iOS suspension tuning app. Delivered AI workshops and advisory sessions, and managed end-to-end brand and web projects for clients.