I've led visual strategy, campaigns, and brand identities from first concept through final delivery across print, digital, retail, and environmental channels.
At Art in Rug, I shaped an international premium interior brand from naming and identity systems to digital and printed touchpoints. I directed photo and video productions with a creative team of around 20 and delivered up to 30 products fully shot within three production days.
Previously at MH Holding and Tarang Decor, I led advertising campaigns for luxury interior and fashion brands, including ETRO Home, and directed visual communication for European interior-brand distributors. I created layout and image-language systems, retail environments, campaign content, and sales-focused visual work alongside sales and production teams.
My foundation also includes product photography, high-end retouching, and digital advertising design at Digikala. Alongside client work, I pursue art and research projects on women's rights and social themes, presented through exhibitions and performance.
