At Sefryek Creative House, I led brand identity and visual system development for hospitality and lifestyle brands. Through strategic branding, I grew Munchies’ Instagram audience to 15K followers in six weeks.
I also rebranded Bowl, increasing online engagement and in-store traffic by 38%. I mentored junior designers and social media managers and introduced AI-powered tools for content production and campaign development.
At TAK-ON Studio / Festival X, I designed visual identities and communication systems for festivals, cultural events and media productions. For a large-scale cultural event, I led its visual identity and 70+ branded touch-points.
In freelance work, I designed a 70+ page Sustainability Report for SHIVA, turning complex environmental data into clear editorial and information design. I’m currently pursuing an M.A. in Expanded Media at Hochschule Darmstadt, exploring interaction design, immersive media, AI and emerging technologies.

