Open to opportunities

Luisa Shala

@luisashala

I create clear, emotionally distinctive brand identities, campaigns, packaging, and social content for modern companies.

Germany

Message

What I'm looking for

I'm looking for a role in branding, social media design, content creation, illustration, or art direction, where I can turn brand ideas into clear, emotional, and visually distinctive systems.

I've created brand visuals, social media content, packaging concepts, and marketing materials at Daway for digital and print communication.

I translate brand personality, audiences, market positioning, and communication goals into modern visual directions, taking projects from research and ideas through final delivery.

For Iveco, I led and supported marketing design and visual communication across Kosovo and Italy, developing locally relevant campaigns within international corporate-design guidelines.

My work spans agency projects in automotive, food, packaging, and digital communication, including branding, campaign assets, illustration, and consistent visual systems across channels.

Experience

Work history, roles, and key accomplishments

Art Directorin

Daway

Jan 2024 - Jan 2026 (2 years)

Developed brand visuals, social media content, packaging concepts, and marketing materials for digital and print channels. Implemented AI-driven creative tools to accelerate concept development and optimize visual production processes.

Brand Identity Design Art Direction Social media content design Packaging Design Marketing Design Photoshop AI Creative Tools

Art Directorin

Iveco

Jan 2018 - Jan 2024 (6 years)

Led and supported marketing design and visual communication for Iveco brand activities, ensuring compliance with official corporate design guidelines. Created and adapted campaign visuals, social media assets, and promotional materials for digital and print media.

Marketing Design visual communication Campaign Design Social Media Design Corporate Design Brand Consistency

Designerin

Base Agency

Jan 2017 - Jan 2018 (1 year)

Designed social media visuals, campaign materials, branding assets, packaging visuals, and event communication for agency clients. Supported creative concepts for TV advertising and integrated marketing communications.

Social Media Design Campaign Design Branding Packaging Design Event Communications Creative Collaboration

Junior Designerin

Kanun Agency

Jan 2016 - Jan 2017 (1 year)

Created social media graphics, branding elements, packaging assets, and digital marketing materials. Supported visual research, layout development, data preparation, and timely design production.

Social Media Design Branding Packaging Design Layout Design Visual Research Design production

Education

Degrees, certifications, and relevant coursework

Akademia Evolucion

Bachelor, Design Communication

2016 - 2019

Bachelor's degree in Design Communication with focus on visual communication, design principles, branding, typography, illustration, and creative concept development.