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Naresh Shyam Vyas

@nareshshyamvyas

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13 Years Work Ex. | Marketing Mix Modeling | Excel and PPT | Good in Marketing

India

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What I'm looking for

I seek a job that challenges me, fosters growth, and allows me to make a meaningful impact. A supportive environment where I can learn, collaborate, and contribute to something greater.

As a Senior Business Analyst at Ebiquity, I have over seven years of experience in delivering data-driven insights and solutions to help clients optimize their marketing strategies and achieve their business goals. I have a Master of Business Administration degree with a focus on marketing and related support services, and I am passionate about applying qualitative and quantitative research methodologies to complex business problems.

My core competencies include market mix modeling, regression analysis, business process improvement, and data visualization. I am proficient in using tools such as MS Excel, R, Excel VBA, and PowerPoint to conduct data modeling, analysis, and presentation. I have received multiple awards and recognition for delivering high-quality projects with zero errors, meeting tight deadlines, and reducing work hours by implementing process improvements. I also enjoy mentoring and developing junior colleagues, and collaborating with internal and external stakeholders across Ebiquity's core products and markets.

Experience

Work history, roles, and key accomplishments

Senior Business Analyst

Ebiquity PLC

Jan 2023 - Jan 2024 (1 year)

My responsibility as a member of the marketing analytics team was to support the designated KPI and produce significant outcomes. The role entails offering insights into business-related issues using a Marketing Mix Modeling technique

Deliver MMM Project: Drive impactful outcomes through Marketing Mix Modelling projects on the R program and Python tool, supporting the implementation of Category I

R MS Excel Microsoft PowerPoint VBA

Senior Business Analyst

Tata Consultancy Services Ltd.

Mar 2015 - Jun 2022 (7 years 3 months)

As a member of Nielsen's Market Mix Modeling team, I worked on projects in a range of categories (FMCG, Non-FMCG, CPG, Telecom, etc.) and geographical areas (the US, China, UK, and MEA). It was my duty to gather the information and compile a report with my conclusions. PowerPoint dashboards were utilized to respond to ad-hoc queries.

SPSS MS Excel Excel Microsoft PowerPoint VBA

Marketing Manager

Baroda Polyform Pvt. Ltd.

Jun 2010 - Feb 2015 (4 years 8 months)

Keeping the manufacturing and sales teams coordinated was my duty as a member of the marketing team there. I was able to use my skills in line management, client-focus management, and problem-solving to help identify issues in the supply chain and able to deliver customer requirements on time. Additionally, I have increased the 40% profit margin by performing market research.