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Naresh Shyam Vyas

@nareshshyamvyas

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13 Years Work Ex. | Marketing Mix Modeling | Excel and PPT | Good in Marketing

India

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What I'm looking for

I seek a job that challenges me, fosters growth, and allows me to make a meaningful impact. A supportive environment where I can learn, collaborate, and contribute to something greater.

As a Senior Business Analyst at Ebiquity, I have over seven years of experience in delivering data-driven insights and solutions to help clients optimize their marketing strategies and achieve their business goals. I have a Master of Business Administration degree with a focus on marketing and related support services, and I am passionate about applying qualitative and quantitative research methodologies to complex business problems.

My core competencies include market mix modeling, regression analysis, business process improvement, and data visualization. I am proficient in using tools such as MS Excel, R, Excel VBA, and PowerPoint to conduct data modeling, analysis, and presentation. I have received multiple awards and recognition for delivering high-quality projects with zero errors, meeting tight deadlines, and reducing work hours by implementing process improvements. I also enjoy mentoring and developing junior colleagues, and collaborating with internal and external stakeholders across Ebiquity's core products and markets.

Experience

Senior Business Analyst

Ebiquity PLC

Jan 2023 - Jan 2024 (1 year)

My responsibility as a member of the marketing analytics team was to support the designated KPI and produce significant outcomes. The role entails offering insights into business-related issues using a Marketing Mix Modeling technique

Deliver MMM Project: Drive impactful outcomes through Marketing Mix Modelling projects on the R program and Python tool, supporting the implementation of Category I

R MS Excel Microsoft PowerPoint VBA

Senior Business Analyst

Tata Consultancy Services Ltd.

Mar 2015 - Jun 2022 (7 years 3 months)

As a member of Nielsen's Market Mix Modeling team, I worked on projects in a range of categories (FMCG, Non-FMCG, CPG, Telecom, etc.) and geographical areas (the US, China, UK, and MEA). It was my duty to gather the information and compile a report with my conclusions. PowerPoint dashboards were utilized to respond to ad-hoc queries.

SPSS MS Excel Excel Microsoft PowerPoint VBA

Marketing Manager

Baroda Polyform Pvt. Ltd.

Jun 2010 - Feb 2015 (4 years 8 months)

Keeping the manufacturing and sales teams coordinated was my duty as a member of the marketing team there. I was able to use my skills in line management, client-focus management, and problem-solving to help identify issues in the supply chain and able to deliver customer requirements on time. Additionally, I have increased the 40% profit margin by performing market research.