Rajwan User

My MSc in Business Analytics at the University of Exeter built on my Computer Science and Business System background. For my master’s-level Marketing Analytics Toolkit project, I analyzed retail transaction and customer data to support decision-making.

I applied cluster analysis for customer segmentation and estimated choice and conjoint models to measure consumer preferences and price sensitivity. I also developed market response models to assess pricing and promotion effectiveness, translating the findings into managerial insights for pricing optimization, customer targeting, and profitability improvement.

At PGMDevelopers, I supported marketing campaigns and analyzed customer feedback and campaign performance to identify ways to improve promotional effectiveness. At SafaTrading, I supported sales and inventory operations and assisted with analysis of sales trends and customer purchasing patterns.