Namira Seraj

-Built and grew a client's landing page through ad copywriting and SEO: ~5% click-through rate, increased new users +31.6% (1.7K), increased active users +35.6% (1.8K), and increased average engagement time +385% (1m 58s).
- Wrote and ran segmented B2B email campaigns that sustained a ~9% click-through rate, roughly 2x the industry average, supporting lead nurturing.
-Created short-form social vid

- Valuation of Intellectual property based on DCF and cost based models
- Forecasting key figures and breakeven analysis
- Budgeting and executing variance analysis
- Liaison with external parties for business partnership
- Recording and reporting on financial transactions to relevant stakeholders

Assisted in qualitative research for a PhD thesis on HR strategy in Malaysia’s Digital Economy.
Conducted qualitative analysis on more than 40 participants.
Led the "Insight Kids" business segment aimed at cognitive development in children.
Facilitated Management training at IPSOS and Prudential Sdn Bhd.

- Assisted with drafting the annual financial statements
- Conducted monthly variance analysis on the company and subsidiaries
-Maintained loan records for Singaporean and Vietnamese counterparts
-Assisted with monthly reconciliation of the company and subsidiaries
- Liaise with auditors and calculated items in note to auditors

-Created and reconciled invoices daily for both the main merchandise operation and Pasar KL operations
-Assisted in processing and tracking payments and initiating cross border and statutory payments
-Assessed and reported on the financial health of the company
-Researched market competition and helped develop pricing of products
-Forecasted burn rates and sales to aid with decision making

- Processed financial requisition and approved requests
- Prepared a 5 figure budget for whole of Monash University student association
- Designed an efficient internal system to cut down on time and manpower for processing
- Introduced new methods of communicating numerical information to various stakeholders

This role has given me the opportunity to provide financial advice to several depa

-Analyzed the audience trends to come up with effective social media strategies.
-Collaborated to create content for franchise events such as Youth Startup Bootcamp.
-Structured posting schedules to maximize engagement.
-Designed several media content and products including posters, animated videos, and merchandise.

-Volunteered to teach Primary curriculum to Children with Dyslexia
-Committed every Friday to visit the center and help out with any task they required.
-Assisted in carrying out other recreational activities for the children.
-Carried out an excursion to increase the exposure of the organization in my high school.

Oct 2026 · Expires Nov 2028

First Class Honours graduate (GPA 4.0)