At Schbang, I lead brand solutions for Britannia CRAD & Snack Inc, developing annual operating plans, brand strategies and integrated campaign plans across its portfolio. For Croissant Dubai Kunafa, I built the digital and social launch strategy, including an integrated mall activation in Kerala.
At Ethinos, I developed digital marketing strategies for new business pitches and campaign strategies for existing clients. I also analyzed Australia’s market and consumers to identify business opportunities and category white spaces.
At Yellow, I developed brand identities and creative campaigns for Origen Nutraceuticals, Lagom and Wander X. I also crafted integrated communications for brands including D’Lecta, Nayara Energy and Hamleys.
Earlier, at Moksha Media Group, I developed social strategy and digital launch plans for Marico’s New Foods portfolio, and built e-commerce creative strategy for Himalaya. At Pink Elephink Studio, I led a design team across brand and film work; at Qyuki, I worked across production, post-production and assistant direction.
