Muskan Dhagga
@muskandhagga
Strategic communications and brand engagement leader driving CX transformation and high-impact campaigns.
IndiaWhat I'm looking for
I am a performance-driven communications and brand engagement professional with experience leading cross-functional programs, product launches, and CX transformation initiatives at a major airline. I deliver measurable outcomes through storytelling, stakeholder engagement, and end-to-end campaign execution, including large-scale events and integrated digital communications.
At Air India I led brand projects, launched website content pages, standardized 150+ customer templates, and drove campaigns that generated 100,000+ global story submissions, earning rapid promotion and recognition for operational impact and creative delivery.
Experience
Work history, roles, and key accomplishments
Associate Manager
Air India
Aug 2023 - Present (2 years 2 months)
Led strategic communications and brand engagement initiatives including a new in-flight beverage launch, the 'Transforming Experiences' web page, and TATA Group's 'Making Customers Smile' campaign with 100,000+ global story submissions; standardized 150+ customer templates and reduced response times.
Digital Marketing Intern
Appsmartz
Apr 2022 - Jun 2022 (2 months)
Formulated and executed digital marketing and engagement strategies for a screen recorder app, driving on-page and off-page SEO improvements and managing social content calendars to optimize weekly KPIs.
Business Development Intern
Dineout
Nov 2018 - Dec 2018 (1 month)
Executed B2B customer acquisition by negotiating with restaurant stakeholders to register and onboard partners to the Dineout app, converting leads to customers and expanding merchant sign-ups.
Education
Degrees, certifications, and relevant coursework
ISIndian Institute of Management Sirmaur
Master of Business Administration, Business Administration
2023 -
Grade: 6.74 CGPA
Activities and societies: Summer internship at Appsmartz; Horizon club core member; participated in MARKAPALOOZA and PRIDECORP competitions.
MBA candidate with a 6.74 CGPA (top 20% of batch) and summer internship at Appsmartz; active member of Horizon club.
St. Xavier's College, Jaipur
Bachelor of Commerce, Commerce
Grade: 63.5%
Activities and societies: Member of AICUF; coordinated college events and participated in inter-college marketing competitions.
Completed Bachelor of Commerce with 63.5% (top 15% of the batch) and awarded first division category.
St. Angela Sophia School, Jaipur
Class XII (CBSE), Secondary Education
Grade: 90%
Activities and societies: Participated in school-level extracurriculars and donation drives.
Completed Class XII (CBSE) with 90% overall and high marks in Accountancy and Economics (top 3% of class).
St. Angela Sophia School, Jaipur
Class X (CBSE), Secondary Education
Grade: 9 CGPA
Activities and societies: Participated in school sports and cultural activities.
Completed Class X (CBSE) with a 9 CGPA.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
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