Murat Surucu

Acted as the official Wolong Representative in the Turkish market, leading technical pre-sales, product positioning, and closing multiple enterprise-level automation and solar energy projects. Developed custom technical solutions and targeted demo environments for industrial prospects.

Architected region-specific sales strategies and established extensive distributor channels to capture new enterprise accounts. Conducted regular customer site visits to analyze operational trends and deliver tailored technical solutions.

Spearheaded the market launch and end-to-end commercial relationships for Wolong Holding Group's premium industrial portfolio across Turkey and Turkish-speaking countries. Controlled sales forecasting, marketing actions, and enterprise profitability metrics.

Established brand awareness and set up a new production line value proposition for an unestablished brand, targeting major OEMs and industrial manufacturing clients. Built and mentored a regional technical sales team.

Successfully established the newly formed Business Unit in the region from near-zero market share, creating massive brand awareness for ABB Motors. Conducted extensive enterprise sales cycles, leading technical discovery, product scoping, and proof-of-concept alignment.

Formulated local pre-sales and distribution strategies for high-end control and drive systems. Delivered technical presentations and structured demos to plant engineers to resolve process control bottlenecks.

Led the electronics workshop and managed preventive, predictive, and corrective maintenance workflows across large-scale manufacturing machinery. Designed electrical cabinets, executed modifications to reduce asset downtime, and programmed PLCs, operator panels, and inverter units.

Bachelor of Science in Electrical Education from Marmara University, Istanbul, completed in 1999.

High School Diploma in Electrical Department from Haydarpaşa Anatolian Technical High School, Istanbul, completed in 1995.