At Meta IT Experts, I manage a Meta Ads lead generation account, focusing on campaign optimization, audience targeting, and improving cost per lead.
As a freelance Media Buyer, I managed Meta ad campaigns for local and international clients. I conducted account audits and optimized campaign structures, audiences, and budgets.
I scaled profitable campaigns based on performance data and collaborated on ad creative direction, testing angles, and improving conversion-focused creatives to achieve sustainable ROAS.
At Jd E-commerce, I assisted with planning, launching, and optimizing Meta campaigns under senior guidance. I gained hands-on experience in audience research, ad setup, creative testing, performance monitoring, and basic scaling strategies.
