Open to opportunities

Imran Shafi

@imranshafi

E-commerce Director at Phonebot, scaling a cross-border recommerce business and delivering 160%+ sales growth over five years.

Pakistan

Message

At Phonebot, I’ve helped grow an eight-figure Australian recommerce brand into a business spanning Australia, the UAE and Pakistan. As Director, I delivered 160%+ sales growth over five years and run eBay, Amazon Australia and the company website, with a focus on growing revenue without eroding margin.

I built the Pakistan team from 3 to 70+ and launched and ran the Dubai office. I also built an AI-assisted bidding engine for UK wholesale tenders and led a Claude Enterprise rollout across six departments.

Experience

Work history, roles, and key accomplishments

Current

Director

Current

Phonebot

Jan 2020 - Present (6 years 8 months)

Delivered 160%+ sales growth over five years through channel strategy, digital innovation, and cross-border execution. Led marketplaces, platform development, sourcing, supply chain, returns, people, expansion, and AI transformation.

E commerce Strategy P&L management Marketplace eBay Amazon Australia Laravel AI Adoption Claude Enterprise RMA Team Building Market Entry Vendor Partnerships

Business Operations Manager

Phonebot

Aug 2017 - Dec 2019 (2 years 4 months)

Built the operating backbone at start-up stage, including logistics, inventory control, and fulfilment workflows. Implemented scalable e-commerce infrastructure, CRM tools, and automated workflows ahead of the first growth wave.

Operations Management Logistics Inventory Control Fulfilment CRM Workflow Automation Recruitment Training Partnership Development

International Trade Manager

A-I Ventures

Aug 2012 - May 2016 (3 years 9 months)

Led the export team across sourcing, procurement, and delivery of commercial goods and commodities for international programmes. Ran cost-controlled, quality-assured trading and designed export-licence workflows.

International Trade Sourcing Procurement Export Compliance Contract Review Process Design

Personal Banker / Customer Relationship Officer

Citibank

Aug 2008 - Dec 2009 (1 year 4 months)

Grew a high-net-worth and SME portfolio by PKR 130M in 12 months and sold PKR 1.5M of bancassurance. Moved to a flagship branch within three months and served as Spoke Officer, cutting turnaround times on relationship-service procedures.

Wealth Management Customer Relationship Management Sales Bancassurance Portfolio Growth