At Noodle Seed, I built Noodle Analyst, a self-service analytics product connecting BigQuery-governed product data with read-only HubSpot CRM data. It helps product, leadership, and customer-success teams answer recurring business questions.
I track acquisition, activation, engagement, and retention across a 2,000+ business customer base. In an onboarding analysis, I found approximately 60% drop-off at the website step; pre/post analysis of a “Skip for now” change showed observed drop-off decreasing to approximately 30%.
At Fleeto, I designed and automated Power BI dashboards for fleet utilization, mileage, route efficiency, and penalty-charge metrics, replacing manual reporting and saving 30 hours per week. I also built scheduled Azure Data Factory pipelines that ingested fleet data into Azure SQL Server.
At Visi-One Inc, I analyzed Amazon PPC performance and unit economics, producing recommendations that reduced ad spend by 19%. I also built a consolidated Power BI reporting model and developed sales forecasting models that improved inventory-planning accuracy and inventory turnover by 12%.
