At Mintel, I run monthly quality audits of PepsiCo beverages across KFC branches, checking carbonation, serving temperature, taste consistency, and water filtration against brand standards. I record measurements, photos, and technician notes, then report deviations and trace them to possible causes.
As a Product Data Contributor (Mystery Shopper) at Mintel, I select and purchase FMCG products every two weeks, then record product details in Mintel's internal database with a focus on accuracy and consistency.
Through OneManCrew, the media production and marketing agency I co-founded, I run paid Meta campaigns for client businesses and review results to decide which ads and creatives to keep, adjust, or stop. I launched ADLAB to produce monthly creative variations for clients to test.
I'm developing FloorMetrics, a B2B operational-analytics service based on structured field audits for multi-branch F&B and retail chains in Cairo. My analysis toolkit includes Excel, Google Sheets, Power BI, SQL, and Python, with academic grounding in time series analysis and forecasting.
