At United Electronics Company (eXtra), I own a SAR 170M annual category P&L and built category strategies delivering more than 200% year-over-year growth. I led Ramadan and Mega Sale campaigns that increased category sales by 35% and 20%, introduced dynamic pricing that lifted unit sales by 70%, and generated SAR 1M+ annually through in-store marketing activations.
Previously at Albassam Trading Company and Izone, I managed retail operations, store openings, inventory, promotions, and profitability. I've launched five stores, reduced non-moving stock by SAR 12M, cleared SAR 3M of slow-moving stock while maintaining a 15% margin, and improved category margin through targeted services and product differentiation.
