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mrabet hamdi

@mrabethamdi

Shopify expert and software engineer driving CRO, UX optimization, and e‑commerce growth.

Tunisia
Message

What I'm looking for

I seek roles where I can lead Shopify development and CRO initiatives, using analytics and automation to grow revenue and improve UX.

I am a Shopify Expert and Software Engineer who blends coding, design, and marketing to scale online sales across cosmetics, health, and wellness verticals. I develop custom Shopify themes, implement bundles, upsells, subscriptions and funnels, and apply CRO and SEO strategies to improve site speed, UX, conversion rates and average order value.

I automate marketing with Klaviyo, leverage analytics tools like GA4 and Triple Whale, and build AI-driven personalization and recommendation systems. My freelance and entrepreneurial experience includes turning underperforming stores into high-converting platforms and delivering measurable user engagement and revenue growth.

Experience

Work history, roles, and key accomplishments

FR
Current

Shopify & E‑commerce Expert

Freelance

Jan 2021 - Present (4 years 9 months)

Designed and optimized Shopify stores for cosmetics, health, and wellness, implementing custom themes, bundles, upsells, subscriptions, and CRO/SEO improvements that increased AOV and conversion rates. Automated retention workflows with Klaviyo and applied analytics to boost repeat sales.

Education

Degrees, certifications, and relevant coursework

IS

ISSAT Sousse

Bachelor of Science, Software Engineering

2019 -

Activities and societies: Developed an e-commerce recommender and a smart upsell engine; engaged in web and Shopify development projects.

Pursuing a Bachelor of Science in Software Engineering with coursework and projects in machine learning, e-commerce systems, and web development.

Tech stack

Software and tools used professionally

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mrabet hamdi - Shopify & E‑commerce Expert - Freelance | Himalayas