Open to opportunities

Hamdi Mrabet

@hamdimrabet

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Shopify expert and software engineer driving CRO, UX, and e-commerce growth.

Tunisia

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What I'm looking for

I seek a results-driven role improving e-commerce UX and conversion through custom Shopify development, CRO, and data-driven marketing.

I am a Shopify expert and software engineer specializing in CRO, UX optimization, and scalable e-commerce solutions. I combine coding, design, and marketing strategies to boost conversions and average order value for stores in cosmetics, health, and wellness.

As a freelance Shopify & e-commerce specialist I design and implement custom Shopify themes, advanced offers (bundles, upsells, downsells, subscriptions), and automated Klaviyo workflows to improve retention and repeat purchases. I focus on site speed, SEO, and data-driven UX improvements.

In client roles I have led A/B testing, user journey optimization, and collaboration with marketing teams to align store experiences with paid campaigns, delivering measurable growth in engagement and sales. I also ran a dropshipping e-commerce operation managing sourcing, logistics, and fulfillment end-to-end.

I build product-facing ML and AI-driven tools—such as recommendation engines and smart upsell systems—that dynamically increase AOV and conversion rates. I am pragmatic, metrics-focused, and passionate about turning underperforming stores into high-converting platforms.

Experience

Work history, roles, and key accomplishments

Current

Shopify & E-commerce Expert

Current

Freelance

Jan 2021 - Present (4 years 9 months)

Designed and optimized Shopify stores for cosmetics, health, and wellness, developing custom themes, bundles, upsells, subscriptions and improving site speed and UX to raise conversion rates and AOV.

Shopify Liquid Klaviyo CRO SEO JavaScript

Web Optimization Specialist

Kamsah

Jan 2022 - Jan 2024 (2 years)

Improved Shopify UX, navigation and product presentation, ran A/B tests and CRO analysis to increase customer engagement and revenue and aligned store design with paid marketing campaigns.

CRO A B Testing Shopify Analytics GA4 Conversion Rate Optimization Collaboration

E-commerce & Dropshipping Entrepreneur

Self Employed

Jan 2022 - Jan 2023 (1 year)

Managed end-to-end dropshipping operations, optimized store funnels and layouts, oversaw supplier sourcing and fulfillment, and implemented upsells and remarketing to drive sustained sales growth.

Dropshipping Funnel Optimization Supplier Management Upsell order fulfillment Remarketing E Commerce Operations

Education

Degrees, certifications, and relevant coursework

ISSAT Sousse

Bachelor of Science, Software Engineering

2019 -

Activities and societies: Developed a fashion recommender and a smart upsell engine; involved in e-commerce and web optimization projects.

Pursuing a Bachelor of Science in Software Engineering with coursework and projects focused on web development, machine learning recommendations, and e-commerce systems.