Open to opportunities

Mourad Awad

@mouradawad

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Freelance advertorial copywriter and content writer who turns stories into sales.

Egypt

Message

What I'm looking for

I’m looking for a writing-first role where I can craft persuasive advertorials and content, manage verification through fact checking, and collaborate with open-minded teams that support learning and creative execution.

I’m a freelance writer and advertorial copywriter who loves turning daydreams into beaufully-craed stories that sell products and services. I’ve written advertorial content for brands such as Esalat, Hyundai, Uber, Nelix, Ajariwafa, Ritz-Carlton, and Timberland, and I’ve built content and buzz pieces as both a remote and in-city writer.

Across my roles, I’ve combined writing with research, verification, and audience-first execution—writing in depth, managing social media accounts (Facebook, Twier, Instagram), and serving as a remote fact checker to ensure sources and claims are accurate. I also bring partnership and media coordination experience (including strategic partnerships and media relations), and I’m currently co-founding Cairo Thri, handling market visits, logistics, and customer communication.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

Cairo Thri

Jan 2023 - Present (3 years 5 months)

Sourced streetwear supplies by visiting markets around the city and curating a specific selection. Coordinated delivery logistics and communicated with customers online to support a seamless experience.

Sourcing Streetwear Curation Logistics Coordination Sales Marketing Delivery Coordination

Remote Fact Checker

Bright Side

Jun 2020 - May 2022 (1 year 11 months)

Verified the accuracy of facts used by Bright Side and provided trustworthy sources to support published claims. Conducted source checks to ensure claims were dependable.

Fact Checking Research Editorial Review Sourcing Verification Checks

Author & Advertorial Writer

Bright Side | The Soul Publishing

Mar 2020 - Jun 2020 (3 months)

Wrote in-depth and buzz content and produced advertorial copy. Managed Cairoscene social media accounts across Facebook, Twitter, and Instagram.

Buzz Trend Writing Social Media Management Facebook Twitter Instagram Editing

Remote Proofreader

SC Publishing

Dec 2018 - Aug 2019 (8 months)

Proofread books on a range of subjects, ensuring edited copy was ready for publication. Produced correction-ready edits to improve clarity and accuracy.

Proofreading Editing Attention To Detail Style Formatting Review Quality Assurance

Events Coordinator & Marketing

IC Publications

Oct 2017 - Dec 2017 (2 months)

Conducted participant research and database building, then negotiated media and strategic partnerships via email and telephone. Handled advertising negotiations and served as a point of contact for VIPs, government officials, and invitees.

Negotiation Contract Negotiation Media Relations Stakeholder Management

Territory Coordinator (Sales)

Dubai Refreshments P.J.S.C. - Pepsi

Dec 2015 - Feb 2017 (1 year 2 months)

Managed customer master lists across traditional and modern trade channels. Created journey plans in Roadnet, conducted market visits with salesmen, and assisted with employee trainings.

Customer Master List Management Roadnet Sales Support Traditional & Modern Trade

Trainee, Geometry Global

Geometry Global

Mar 2015 - Jun 2015 (3 months)

Conducted desk research with the planning team and identified regional insights. Performed trend spotting, brainstormed creative ideas, prepared decks and document summaries, analyzed data, and conducted shopper observations in modern trade.

Desk Research Market Research Deck Preparation Data Analysis