Mouhamed Sarr
@mouhamedsarr
I optimize Meta Ads campaigns, improving e-commerce ROAS through creative testing and audience targeting.
SenegalWhat I'm looking for
I've managed and optimized Meta Ads campaigns at Leadscale Agency, handling an advertising budget of up to €10,000 for lead generation and e-commerce campaigns.
I tested more than 30 ad creatives, improved average e-commerce ROAS from 1.8x to 3.2x, and used cold and warm audience targeting to improve campaign performance.
I also set up Meta Pixel conversion tracking and deliver weekly performance reports using metrics including CTR, CPC, CPM, CPA, and ROAS.
Experience
Work history, roles, and key accomplishments
Media Buyer Junior
Leadscale Agency
Jan 2022 - Dec 2024 (2 years 11 months)
Managed and optimized Meta Ads campaigns with a budget of 10,000 EUR, designed and tested over 30 ad creatives, and increased average ROAS from 1.8x to 3.2x on e-commerce campaigns. Implemented Meta Pixel and conversion tracking, and produced weekly performance reports for clients.
Education
Degrees, certifications, and relevant coursework
Leadscale Agency
Certification, Media Buying
2022 - 2024
Completed a certified Media Buyer training program focused on Meta Ads campaign management, including budget handling and performance optimization.
Tech stack
Software and tools used professionally
Availability
Location
SenegalAuthorized to work in
Job categories
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