Open to opportunities

Mostafa Elhassany

@mostafaelhassany

Message

I build and optimize Klaviyo email programs that grow revenue, engagement, and client retention.

Morocco

Message

What I'm looking for

I'm looking to lead high-performing lifecycle and email programs for e-commerce or DTC brands, with clear ownership, strong client or team collaboration, structured reporting, continuous testing, and a high bar for responsive execution.

At WealthyEmail, I own email marketing strategy and execution for multiple e-commerce and DTC accounts, from Klaviyo flows and weekly campaigns to deliverability, reporting, and client communication. I've maintained a 90%+ client retention rate through consistent execution, transparent communication, and measurable results.

I build, test, and optimize Welcome, Cart and Browse Abandonment, Post-Purchase, Win-Back, and VIP flows, while running continuous A/B tests across subject lines, send times, pop-ups, and creative. I also audit Klaviyo accounts, improve segmentation and list hygiene, and turn gaps into prioritized growth plans.

Previously, I managed end-to-end email marketing for 10+ e-commerce clients across fashion, beauty, and lifestyle. I value fast communication, structured weekly and monthly reporting, organized campaign planning, and clear accountability.

Experience

Work history, roles, and key accomplishments

Current

Founder & Lead Account Strategist

Current

WealthyEmail

Jan 2023 - Present (3 years 7 months)

Owns and drives full email marketing strategy and execution for multiple client accounts, including flows, campaigns, testing, and deliverability. Maintains a 90%+ client retention rate through consistent execution and transparent communication.

Klaviyo Email Marketing Account Management A B Testing Deliverability Campaign Planning Client Communication Reporting

Email Marketing Consultant

Independent / Freelance

Jan 2020 - Dec 2023 (3 years 11 months)

Managed end-to-end email marketing for 10+ e-commerce clients across fashion, beauty, and lifestyle verticals. Audited and rebuilt underperforming Klaviyo accounts, improving segmentation and deliverability.

Klaviyo Email Marketing Campaign Management A B Testing Segmentation List Hygiene Reporting