At Academic Pathfinders, I owned marketing, brand, and go-to-market strategy for an international education consultancy launching in Algeria. My omnichannel campaigns generated 3,120 qualified leads, with CAC improving quarter on quarter.
I built local brand presence from zero through content strategy and campaign activation, growing Instagram to 4.2M impressions and 1.5M reach. I also implemented Zoho CRM end-to-end, including lead segmentation, automated follow-up pipelines, and performance dashboards.
At American Institute, I co-built a CRM-based lead segmentation and qualification system and drove audience growth across social channels. I also launched and managed a Mini Call Center as a direct acquisition channel.
At REACH, I planned multi-market digital campaigns and tracked performance across international markets. I started as a Marketing Executive and was promoted to Digital Marketing Lead within four months.
