Open to opportunities

Imen Zegnoune

@imenzegnoune

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I build content and brand strategies informed by customer journeys, market research, and social media analysis.

Algeria

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What I'm looking for

I'm looking for an opportunity to apply digital marketing, content, social media, brand strategy, and market research skills while continuing to grow through hands-on marketing work.

I've built hands-on marketing projects analyzing PECTINO's customer journey and creating content ideas across awareness, interest, loyalty, and advocacy stages. I also examined KÉRASTASE's positioning, audience, brand voice, customer personas, and social media content patterns.

With a background in branding and visual design, I'm developing my digital marketing practice through content marketing, social media marketing, market research, copywriting, and customer experience work. I hold Google's Digital Marketing & E-commerce Certificate and have practiced e-commerce customer communication through Amazon customer-service simulations.

Experience

Work history, roles, and key accomplishments

Digital Marketing

Pectino

Analyzed the customer journey and mapped content ideas to different stages of the marketing funnel. Developed content concepts for awareness, interest, loyalty, and advocacy.

Content Marketing Customer Journey Mapping