SOUFIAN hamida

Co-launched an office and digital services shop near Ziane Achour University; defined its service list and launch pricing and set up its Google Business Profile. Directed and published the business website in Arabic, French and English with AI-assisted coding.

Managed daily branch operations including scheduling, student groups, staff supervision, registrations, payments, and customer support. Grew the brand's Instagram with contest-led campaigns and Reels.

Ran Meta Ads lead-generation and recruitment campaigns for local businesses, generating messaging conversations, phone calls, and landing page views on small budgets. Built AI-assisted landing pages and optimized campaign performance.

Executed social media marketing campaigns including video ad scripts, giveaways, and Reels, generating high engagement and cost-effective conversions. Co-wrote and acted in a Reels sketch series and organized student events.

Self-directed learning in digital marketing and design; certified in Figma, Design Thinking, and LinkedIn Marketing.

Managed student registration and administrative documentation. Improved customer experience through responsive communication and streamlined processes.

Served as a Signals & Electronic Warfare Officer during national service.

Completed a certification in Digital Marketing.

Completed a certification in creating Google Ads Search campaigns.

Pursued a Master's degree in Service Marketing, focusing on marketing strategies and service management.

Completed a Bachelor's degree in Marketing, building a foundation in marketing principles and practices.

Completed a certification in Marketing Campaigns on LinkedIn.

Completed a certification in Figma.

Completed a certification in Design Thinking.