Open to opportunities

Mohamed Bahaa

@mohamedbahaa

Message

Experienced Head of Design elevating brands through innovative solutions.

Egypt

Message

What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can lead innovative design projects and contribute to impactful brand strategies.

As a Head of Design with over 14 years of experience, I specialize in elevating brands through innovative design solutions and cross-functional campaign excellence. My proven record includes building scalable systems, enhancing brand identity, and aligning creative strategies with business goals. I believe that great design transcends aesthetics; it’s about how it connects emotionally and creates real value.

Throughout my career, I have led significant rebranding initiatives, such as the full rebranding of RushBrush and Raneen, where I developed bold new visual identities and market repositioning strategies. My leadership extends to building and mentoring design teams, ensuring that our creative direction aligns seamlessly with product and business objectives. I am passionate about creating cohesive, high-impact experiences that resonate with audiences.

At Woodiex, I founded a studio that merges branding with interior and furniture design, pioneering a new design philosophy that emphasizes emotional storytelling. My experience spans various industries, and I have successfully delivered over 20 full brand systems from concept to execution, collaborating with multidisciplinary teams to achieve exceptional results.

Experience

Work history, roles, and key accomplishments

Current

Founder & Creative Director

Current

Woodiex

Feb 2018 - Present (7 years 4 months)

Founded Woodiex, a studio merging branding, interior, and furniture design inspired by natural wood and craftsmanship. Led a multidisciplinary team to craft brand-driven environments and delivered large-scale furniture/interior projects.

Branding Interior Design Corporate Interior Branding Team Leadership Project Management

Current

Head of Design

Current

RushBrush Inc.

Nov 2021 - Present (3 years 7 months)

Led the full rebranding of RushBrush with a bold new visual identity and market repositioning. Developed and launched a 3D product visualization strategy for digital and retail use.

Brand Strategy 3D Visualization Team Leadership

Head of Design

Raneen

Jan 2021 - Dec 2021 (11 months)

Led the full rebranding of Raneen with a bold new visual identity and market repositioning. Established design systems to streamline production and maintain brand consistency.

Visual Branding Marketing Campaigns Design Systems

Art Director

7G Media Production

Jun 2020 - Jun 2021 (1 year)

Led full branding and rebranding projects for top Saudi clients. Oversaw design systems from logo creation to brand guidelines and delivered strategic visual storytelling across digital and print assets.

Branding Design Systems Visual Storytelling Digital Assets

Brand Identity Developer

The Creative Zone

Jun 2017 - Sep 2020 (3 years 3 months)

Developed brand identities, visual systems, and scalable design assets for various industries. Collaborated with UI/UX teams, content creators, and developers to ensure alignment across media.

Brand Identity Content Creation Cross Media Alignment

Art Director

Buzlin Inc.

Jan 2016 - Jul 2017 (1 year 6 months)

Built the brand identity of Buzlin as a software house from scratch. Led design teams in branding, UI/UX, and campaign work, overseeing internal and client brand consistency across platforms.

Brand Identity UI UX Team Leadership Software House Branding

Senior Graphic Designer

Aroma Studios

Jan 2016 - Dec 2016 (11 months)

Specialized in layout design, typography, and 2D graphics for media productions. Collaborated with 3D, motion, and audio teams to deliver cohesive visual campaigns.

Layout Design Typography Motion Graphics

Graphic Designer

Saudi Icon

Jan 2014 - Dec 2015 (1 year 11 months)

Specialized in layout design, typography, and 2D graphics for media productions. Collaborated with 3D, motion, and audio teams to deliver cohesive visual campaigns.

Layout Design Typography Motion Graphics

Education

Degrees, certifications, and relevant coursework

Sohag University

Bachelor of Business Administration, Business Administration

Completed a Bachelor of Business Administration, focusing on core business principles and management strategies. Gained foundational knowledge applicable to various professional fields.