At LTIMindtree, I managed and optimized paid search and other Google Ads campaigns across Search, Performance Max, Display, and YouTube, based on account objectives.
I reviewed keywords and search terms, updated negative keywords, and monitored campaign performance to identify optimization opportunities. I also supported budget allocation and pacing against client-approved monthly targets.
I validated Google Tag Manager tags and Google Ads conversion actions, investigating cases where tags fired but conversions weren’t recorded. I prepared performance updates and shared completed optimizations, tracking issues, and next steps with account managers and internal stakeholders.
