Open to opportunities

MJ Ali

@mjali

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Growth marketing manager with 16+ years driving acquisition, retention, and high-performing content.

Egypt

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What I'm looking for

I’m looking for a senior growth and content role where I can own acquisition and retention end-to-end, build scalable outreach + SEO systems, and lead teams. I want to ship performance content and GTM for AI and digital products.

I’m a Growth & Content Marketing Manager with 16+ years building acquisition and retention engines through cold outreach systems, scalable organic growth, and performance-first content. I’ve consistently turned “early signals” into predictable pipeline by pairing go-to-market strategy with hands-on execution.

Most recently as Marketing Director at MDARJ, I led a hybrid marketing function supporting 100+ GCC brands, owning client acquisition end-to-end across cold email, WhatsApp, and LinkedIn Ads. I built referral programs to generate warm inbound alongside outbound systems, and I developed go-to-market campaigns for 5 AI product launches—while leading a team of 8+ across campaign planning, content production, and performance marketing.

Earlier, I managed multiple consumer brands at Growth Linked Inc, scaling YouTube to 100K+ subscribers per channel, Twitter/X to 30K+ followers per account, and Pinterest to 4M+ monthly views. I also brought deep SEO and content expertise from Healthline Media, where I led optimization across thousands of articles, executed link-building, and rewrote physician-contributed content to improve search visibility—then supported growth with multi-segment email sequences and social content.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

MDARJ

Jun 2023 - Present (3 years)

Led marketing for an AI and digitalization consulting firm serving 100+ brands across the GCC, owning client acquisition end-to-end across cold email, WhatsApp, and LinkedIn Ads. Built referral programs and led go-to-market for 5 AI product launches while managing a team of 8 marketers.

Go To Market Strategy Cold Email Outreach WhatsApp Campaigns LinkedIn Ads Referral Programs AI & Products Team Leadership

Marketing Manager

Growth Linked Inc

Jul 2020 - May 2023 (2 years 10 months)

Managed marketing across multiple consumer brands with a team of 8 content marketers and designers. Grew two YouTube channels to 100K+ subscribers each, scaled three Twitter/X accounts to 30K+ followers each, grew a Pinterest account to 4M+ monthly views, and built an email list to 30K+ with segmented lifecycle sequences.

Content Strategy SEO YouTube Growth Email Marketing

Growth Consultant

MOCS Media

Feb 2021 - May 2022 (1 year 3 months)

Designed and executed cold email, WhatsApp, and LinkedIn outreach for three marketing agencies across different verticals. Built outbound systems from scratch to generate consistent qualified pipeline for each client and advised influencers and coaches, including Chris Do and Neil Shah.

Cold Email Outreach WhatsApp Outreach GTM Execution Systems Client Advisory

SEO Consultant & Content Specialist

Healthline Media

Mar 2014 - May 2021 (7 years 2 months)

Led SEO optimization across thousands of health-focused articles, contributing to Healthline’s growth into a top global health brand. Ran link-building and guest posting campaigns, rewrote medical contributor content for search performance, and managed Instagram growth to 400K+ followers plus multi-segment email sequences.

Link Building Guest Posting Email Marketing