At Louis Dreyfus Company, I lead ATL and BTL campaigns for Vibhor across key towns, including outdoor, print, and radio media. I’ve also planned dealer boards, in-shop branding, and on-ground activations to build awareness in new markets.
I spearheaded packaging redesign and new packaging development for Vibhor, aligning the work with the brand identity and improving shelf appeal. I also manage influencer marketing budgets and work with a partner agency on SEO initiatives.
At Brandmovers India, I wrote copy and developed creative concepts for Titan, GAP, United Colours of Benetton, and Elle 18 across social media, digital campaigns, and brand strategy decks. I contributed to brand identity and tone-of-voice development for clients.
Earlier, at Stylebase, I developed marketing and communication strategies for a Singapore-based fashion platform and curated Instagram and TikTok content with local creatives. My experience also includes PR and communications work for HP and Flipkart at Edelman.
