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Mimansa Srivastav

@mimansasrivastav

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I build AI-driven brand and content campaigns that increase engagement, visibility, conversions, and revenue.

India

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What I'm looking for

I'm seeking a senior leadership role where I can apply strategic insights, lead AI-driven brand initiatives, and drive sustainable growth through data-driven marketing and personalized content.

I build AI-driven brand and content campaigns that improve engagement, visibility, and revenue. At ixamBee, I increased user engagement by 40% through content automation and personalized outreach.

I develop finance-focused EdTech content, manage multi-channel communication across WhatsApp, push notifications, and email, and grow brand presence on LinkedIn, Instagram, Facebook, and Quora. My work has contributed to a 30% rise in social media engagement and a 45% increase in organic traffic.

Previously, at Heabal India Incorporation, I delivered AI-powered marketing campaigns with 7X ROI, increased user retention by 25%, and improved customer retention by 30% through website optimization. I’m seeking a senior leadership opportunity to lead strategic brand initiatives for sustainable growth.

Experience

Work history, roles, and key accomplishments

Current

Brand and Content Manager

Current

ixamBee - AtoZEdutech Private Limited

Jan 2024 - Present (2 years 9 months)

Boosted user engagement by 40% through AI-driven content automation and led multi-channel outreach via WhatsApp, push notifications, and email. Elevated brand visibility on social media platforms, resulting in a 30% rise in engagement.

Content Automation Multichannel Outreach WhatsApp Marketing Push Notifications Email Marketing Canva Social Media Management Web Analytics

Head of Marketing and Operations

Heabal India Incorporation

Feb 2023 - Dec 2023 (10 months)

Executed AI-powered digital marketing campaigns that delivered a 7X ROI and increased user retention by 25%. Managed email marketing with Mailchimp and Netcore, and led website development that boosted customer retention by 30%.

AI Powered Marketing Push Notifications WhatsApp Marketing Email Marketing Mailchimp .NET Core vendor negotiation Social Media Management Website Optimization

Content Marketing Manager

ixamBee - AtoZEdutech Private Limited

Jul 2020 - Feb 2023 (2 years 7 months)

Led content strategy using AI-powered tools to enhance SEO performance, increasing organic traffic by 45%. Managed social media presence and developed email marketing campaigns, improving conversion rates by 20%.