Miguel Alicastro

I’m a Sales Executive who designs and runs promotional campaigns that move revenue—building personalized combos and discounts that increased sales by 30%.

In my roles, I manage large catalogs and keep operations tight: I oversaw inventory of more than 4,700 SKUs, used Excel for categorization and updates, and reduced shortages by 25%. I also analyze key indicators—interactions, conversions, and stock turnover—to optimize prices and promotions, improving profitability on slow-moving products.

I complement sales execution with strong digital outreach. I used Instagram, WhatsApp Business, and Facebook Marketplace to attract and retain customers, achieving a 40% increase in monthly inquiries, and I’ve supported real estate growth by listing properties weekly with optimized descriptions and photos, boosting engagement by 30%.