MIDHUN GOPINATH M
@midhungopinathm
Campaign Manager at Optimise Media Group who supported a HubSpot transition and generated 20+ Sydney Marathon leads.
IndiaWhat I'm looking for
At Optimise Media Group, I recommended moving prospecting from Outlook and Excel to HubSpot, then supported the transition by organising contact records, helping migrate data, and improving how we track outreach and follow-ups.
I build and maintain client and publisher relationships across the Australian market, coordinate campaign requirements, and review campaign performance and lead delivery. I also use HubSpot and Snov.io for prospect research and targeted email outreach; a Sydney Marathon-focused campaign generated more than 20 leads for the sales team to develop.
Before becoming Campaign Manager, I worked hands-on with campaign delivery as a Campaign Executive at Optimise Media Group. Earlier, at Gryphone Digital, Bengaluru, I supported five client accounts across SEO, link building, social media marketing, and content-led promotion, using Google Analytics to review performance.
Experience
Work history, roles, and key accomplishments
Campaign Manager
Optimise Media Group
Apr 2025 - Present (1 year 7 months)
Managed campaign operations and client relationships across the Australian market, coordinating outreach, lead generation, and performance tracking. Led a prospect generation team of four and supported the transition to HubSpot for improved CRM practices.
Campaign Executive
Optimise Media Group
Sep 2023 - Mar 2025 (1 year 6 months)
Coordinated campaign delivery including insertion orders, creative collection, publishing, and lead delivery. Worked with clients, publishers, and internal teams to clarify requirements and prepare performance reports.
Digital Marketing Executive
Gryphone Digital
Jan 2022 - Dec 2023 (1 year 11 months)
Supported five client accounts with digital marketing campaigns across SEO, link building, social media, and content promotion. Used Google Analytics to review performance and optimize strategies.
Education
Degrees, certifications, and relevant coursework
MP Birla Institute of Management
MBA, Marketing and Human Resources
Pursued an MBA with dual specialisation in Marketing and Human Resources.
Kannur University
Bachelor of Business Administration, Business Administration
Completed a Bachelor of Business Administration (BBA) degree.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
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