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Mustufa Vohra

@mustufavohra

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Digital marketing professional with expertise in campaign management.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and growth, allowing me to leverage my marketing skills while contributing to impactful campaigns.

I am a digital marketing professional with a proven track record in campaign management and demand generation. My experience includes developing and executing strategies that align with business goals and deliver measurable results. Currently, I work as a Digital Marketing Campaign Executive at Civica Pvt. Ltd., where I manage end-to-end campaign execution using Oracle Eloqua and collaborate on social media strategies to enhance engagement.

Previously, I served as a Demand Generation Manager at Mfluence Pvt Ltd, where I developed comprehensive demand generation strategies that drove awareness and demand for products through multi-channel marketing campaigns. My hands-on experience with Salesforce Marketing Cloud CRM has enabled me to support data-driven decision-making and optimize marketing effectiveness. I am always eager to learn and continuously explore deeper insights into marketing to enhance my expertise.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Campaign Executive

Current

Civica Pvt. Ltd.

Oct 2024 - Present (9 months)

Led campaign development initiatives, utilizing advanced analytical skills to enhance campaign performance. Managed end-to-end campaign execution using Oracle Eloqua, ensuring seamless integration with organizational goals and collaborating on social media strategies with ROI analysis. Utilized Azure DevOps for project management to streamline workflows and improve cross-functional collaboration.

Eloqua Hootsuite Azure DevOps Data Analysis Campaign Management Social Media Strategy ROI Analysis Project Management

Jr. Campaign Executive

Civica Pvt. Ltd.

Mar 2023 - Oct 2024 (1 year 7 months)

Designed, developed, and executed email marketing campaigns with Oracle Eloqua, focusing on impactful content and template design. Developed and implemented lead-nurturing campaigns, gaining hands-on experience with Salesforce Marketing Cloud CRM for data-driven decision-making. Analyzed campaign performance metrics and assisted with social media posting and strategy development.

Eloqua Salesforce Marketing Cloud Email Marketing Social Media Strategy Content Design Data Analysis

Demand Generation Manager

Mfluence Pvt Ltd

Apr 2022 - Mar 2023 (11 months)

Developed and implemented comprehensive demand generation strategies, driving awareness and demand for products and services through multi-channel marketing campaigns. Successfully generated high-quality leads using data-driven tactics and directed strategic content marketing initiatives. Monitored and analyzed campaign performance metrics to refine strategies and maximize ROI.

Demand Generation Multi channel Marketing Lead Generation Content Marketing ROI Optimization Marketing Strategy Eloqua

Freelance Blogger

Mobismartworld

Created and managed engaging blog content, aligning with advanced social media marketing and promotional strategies to drive audience engagement. Applied basic SEO principles, including keyword research, on-page optimization, and link-building techniques, to enhance website traffic and search engine rankings. Gained knowledge of WordPress and the blogging industry.

Content Creation Blog Management Social Media Marketing SEO Keyword Research On Page Optimization Link Building WordPress

Education

Degrees, certifications, and relevant coursework

Dharmsinh Desai University

Bachelor's Business Administration, Business Administration

Grade: Distinction

Completed a Bachelor's degree in Business Administration, focusing on core business principles and management. Achieved distinction, demonstrating strong academic performance in the program.